Your Innovation. Our Capabilities.
Build new solutions for Etisalat clients.

Advertising Consent Management

Create a platform to empower advertisers and mobile subscribers to manage, store and verify consent to receive promotional SMS.

About FutureNow

FutureNow is the innovation programme from Etisalat Digital that accelerates the adoption of the latest technologies through a collaborative platform of experts and capabilities to drive digital transformation.

Co-Creation Lab

Human-centred design is used to create tangible, interactive prototypes addressing real client challenges.


Kick-start collaborations with scaleups who can utilize our capabilities to create innovative solutions for our clients.

IoT Partners Program

Providing access to Etisalat IoT platform and supporting IoT companies to grow their business.

Open Innovation Centre

Clients discover Etisalat Digital’s latest technology breakthroughs as an inspiration to digitalise their business.


The future calls for more innovation, more collaboration and more solutions! That’s why we created the #FutureNowCalls to bring together new possibilities and share resources in addressing our future.



Tell us about your company and innovation.


Use our capabilities and expertise to refine your concept.


Prepare a prototype of the service to test its feasibility.


Showcase the prototype to a panel of Etisalat’s executives for evaluation.


Grow your company through a joint go-to-market.

Discover our new #FUTURENOWCALLS


Advertising Consent Management

We aim to help advertisers capture, store and manage consent in real-time through a centralised cloud-based platform to create a better experience for mobile users by receiving promotions only from brands they have provided their irrefutable consent to. For the advertisers, it would result in a better return on investment as they would then be communicating with willing and engaged audiences.

The platform should be based on progressive technologies like Blockchain and have open APIs to integrate with advertisers’ and operators’ internal systems, like campaign managers, CRM etc.

Application Open till 30/04/2020